Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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The Indirect Effects of Personal Moral Philosophy and the Mediating Role of Perceived Moral Intensity in the Purchase Behavior of Fashion Products made of Animal Skin and Fur 동물 가죽과 모피 소재의 패션제품 구매행동에 영향을 미치는 개인의 도덕철학과 지각된 도덕적 강도의 매개 역할
The Indirect Effects of Personal Moral Philosophy and the Mediating Role of Perceived Moral Intensity in the Purchase Behavior of Fashion Products made of Animal Skin and Fur 동물 가죽과 모피 소재의 패션제품 구매행동에 영향을 미치는 개인의 도덕철학과 지각된 도덕적 강도의 매개 역할
This study examines how idealism and relativism, which are the two dimensions of personal moral philosophy, and the perceived moral intensity affect the purchase behavior of consumers regarding fashion items made of animal skin and fur. Data were collected through an online survey, and data from 372 Korean female consumers were statistically analyzed, excluding questionnaires with non-response, insincere responses, and outliers. The data analysis using structural equation models showed a significant effect of idealism but a non-significant effect of relativism on perceived moral intensity concerning the purchase of real leather and fur fashion items. In a structural equation model for each fashion item, perceived moral intensity had a negative effect on purchase behavior. The indirect effect of idealism on purchase behavior through the perceived moral intensity was confirmed to be statistifically significant for each fashion item. However, neither idealism nor relativism had a direct effect on the purchase behavior of both fashion items. The research results were discussed from an academic perspective and practical implications were presented.
Key Words
Idealism, Relativism, Moral philosophy, Moral intensity, Animal skin and fur, 이상주의, 상대주의, 도덕철학, 도덕적 강도, 동물의 가죽과 모피
Hanbok Imagery in Domestic Fashion Magazines -A Postcolonial Perspective- 국내 라이선스 패션 잡지에 나타난 한복 이미지 -후기식민주의 관점을 중심으로-
In the fashion industry, cultural borrowing―often championed for promoting diversity―is notably prevalent in the editorials of fashion magazines. However, when scrutinized through a postcolonial lens, this practice reveals a tendency to reinforce Western power structures. This study focuses on instances of orientalism and cultural appropriation within editorials featuring Hanbok in domestic licensed fashion magazines, examining the implications of such instances. The findings reveal three key aspects: first, the creation of a sensual female image intertwining sexual fantasies about Asian women with enigmatic Hanbok aesthetics; second, the utilization of traditional culture, including Hanbok, in luxury fashion’s premiumization strategies, thereby perpetuating stereotypical images through self-exoticization; and third, a decontextualization trend that presents traditional cultures and Hanbok from diverse origins together, irrespective of context. This research contributes to the literature by addressing postcolonialism and cultural appropriation, specifically offering insights into the media’s role in the modernization of traditional culture in the long term.
This study presents a pattern drafting method for designing a slim-fit blouse for women in their twenties with a D cup bra size and various bust sizes within the standard body type range using the 3D virtual clothing system. Three participants were scanned using a body scanner, and three similar princess blouse patterns were selected. A total of nine virtual blouses were produced, with three sets made for each participant. In the initial evaluations, Pattern C received the highest score. The second pattern was designed by mending the flaws in Pattern C. However, in the eases of the front and back busts, back width and back waist were still insufficient and sleeve length was short. In the similarity evaluation between virtual and real blouses, the overall appearance was similar. Most of the corrected elements received significantly higher ratings in the third real blouse. However, the ease of the rear bust area was slightly large. In general, when drafting blouse patterns for women with large bust sizes, it is essential to increase the ease in the front bust, reduce the ease in the back bust, enlarge the waist dart, and decrease the armhole depth.
Key Words
Bust cup size, Pattern drafting method, 3D body scan, 3D virtual clothing, Blouse
Exploring the Impact of Consumer Benefits and Altruistic Attitudes on Consumer Attributions and Donation Intentions 소비자 혜택 유형 및 타인지향 성향이 패션기업의 기부 활동에 대한 소비자 귀인과 기부 의도에 미치는 영향
Exploring the Impact of Consumer Benefits and Altruistic Attitudes on Consumer Attributions and Donation Intentions 소비자 혜택 유형 및 타인지향 성향이 패션기업의 기부 활동에 대한 소비자 귀인과 기부 의도에 미치는 영향
This experimental study aimed to investigate the determinants of fashion products donation intentions built on two consumer attributions: strategic and value-driven motives. While consumers may perceive that the underlying motivations of a firm’s CSR initiatives are to sincerely help society, they may also believe that such initiatives are strategically motivated and that the firm only engages in CSR to improve its corporate image. Therefore, this study tested how extrinsic factors (consumer monetary and non-monetary- benefits for participating in a donation campaign) and intrinsic factors (i.e., altruistic attitudes) influenced perceived value- and strategic-driven motives, which in turn promote donation intentions. An analysis of 268 responses revealed that monetary benefits, such as offering discount coupons, increased consumers’perception of strategic motives, while non-monetary benefits, such as offering a ring and acertificate, enhanced their perception of value- driven motives. In addition, consumers who tended to have a positive altruistic attitude were more likely to perceive value-driven motives, and this orientation also directly increased donation intentions. These findings also confirmed that only value-driven motives promoted donation intentions. However, consumer benefits did not directly affect donation intentions. The findings of this study suggest valuable managerial implications as well as academic contributions.
Key Words
Consumer attributions, Strategic motives, Value-driven motives, Consumer benefits, Donation intentions, 소비자 귀인, 전략적 동기, 가치지향적 동기, 소비자 혜택, 기부의도
Preparation and Characterization of Polyurethane Nanofibers Containing Dendropanax morbiferus Extracts 황칠나무 추출물을 함유한 폴리우레탄 나노섬유의 제조 및 특성
In this study, we first analyzed the total polyphenol and flavonoid contents and the antioxidant activity of Dendropanax morbiferus extracts obtained from different parts using different solvents. We then investigated the possibility of producing Dendropanax morbiferus leaf extract loaded polyurethane (PU) nanofibers via electrospinning. The total polyphenol and flavonoid content and the antioxidant activity of the Dendropanax morbiferus leaf extracts obtained distilled water were found to be higher than those of the extracts obtained under other conditions, and it was therefore used to prepare the extracts/PU nanofibers by varying the concentrations of both the Dendropanax morbiferus leaf extract and PU. The most appropriate fiber morphology were when 1.5% and 1.0% of the Dendropanax morbiferus leaf extracts were added to 12% and 13% PU, respectively. Fourier-tranform infrared (FT-IR) spectroscopy and X-ray diffraction (XRD) analyse reveal the successful incorporation of the Dendropanax morbiferus leaf extracts into the PU matrix. In addition, the na-nofibers containing this leaf extract were confirmed to exhibit antibacterial properties against Staphylococcus aureus, suggesting the potential usefulness of nanofacial masks containing the Dendropanax morbiferus leaf extract.
The Effect of Self-efficacy for the Size Recommendation Services on Usage Intention through Perceived Ease of Use and Perceived Usefulness -Focusing on the Moderating Effect of the Filtering Types- 사이즈 추천 서비스에 대한 자기효능감이 지각된 사용용 이성과 지각된 유용성을 매개로 사용의도에 미치는 영향 -필터링 유형의 조절효과를 중심으로-
The Effect of Self-efficacy for the Size Recommendation Services on Usage Intention through Perceived Ease of Use and Perceived Usefulness -Focusing on the Moderating Effect of the Filtering Types- 사이즈 추천 서비스에 대한 자기효능감이 지각된 사용용 이성과 지각된 유용성을 매개로 사용의도에 미치는 영향 -필터링 유형의 조절효과를 중심으로-
This study investigated the effect of self-efficacy on the usage intention of the size recommendation services, exploring the mediating roles of perceived ease of use and perceived usefulness. Moreover, it examined the moderating effects of filtering types on these relationships. Data were collected from 200 participants between December 11 and 13, 2023, using virtual scenarios and stimuli. Mediating and moderating effect analysis were performed using a process macro. As a result of path analysis and indirect effect analysis between individual variables, it was confirmed that the direct effect of self-efficacy for the size recommendation services on usage intention, and the indirect effect on usage intention through perceived ease of use and perceived usefulness were significant. Furthermore, as a result of the moderating effect analysis, it was found that the moderating effect of the filtering types was significant in the relationship between self-efficacy and perceived ease of use, between perceived ease of use and perceived usefulness, and between self-efficacy and usage intention.
Key Words
Extended technology acceptance model, Filtering types, Self-efficacy, Size recommendation services, 확장된 기술수용모형, 필터링 유형, 자기효능감, 사이즈 추천 서비스
Assessing the Dyeing Properties of Bacterial Cellulose Using Plant-based Natural Dyes 식물성 천연염료에 의한 박테리아 셀룰로오스 섬유소재의 염색 특성
민준영 Juneyoung Minn , 김현진 Hyunjin Kim , 김혜림 Hye Rim Kim
This study aimed to assess the colorizing properties of bacterial cellulose (BC) using plant-based dyes, namely spinach, beet, and banana peel, and determine the dyeing conditions of each dye based on color strength (K/S) values. Tannic acid and walnut shell powder were utilized as bio-mordants, and their effects on the dyeability of BC were compared to metallic mordants. Additionally, the type of mordant and the mordant-ing method were assessed according to their rubbing fastness and dry-cleaning fastness. The K/S values of the colorized and mordanted BCs were also compared to examine their mordanting conditions. Finally, the mor-danting conditions for spinach, beet, and banana peel dyeing were selected as post-mordanting with tannic acid, meta-mordanting with tannic acid, and post-mordanting with walnut shell powder, respectively. Based on the results, the selected mordanting conditions improved both rubbing fastness and dry-cleaning fastness of BCs to grade 5, and the light fastness achieved grade 4-5. The tensile strength and flexibility of the dyed BCs were also enhanced and comparable to that of untreated cowhide leather.
This research explores consumer preferences for materials in different clothing product categories, using web-crawling and text mining techniques. Specifically, the study focuses on the material-related terms found in consumer reviews across three distinct product categories: functional clothing , formal shirts, and knit sweaters. Top-selling products within each category were identified on the Naver Shopping website based on the volume of reviews, and the four most-reviewed products were selected. Six hundred reviews per product were analyzed using the Textom big-data analysis software to determine the frequency of material-related mentions and word associations. The analysis utilized two comparative metrics: product category and usage duration. Our findings reveal notable variations in the material preferences mentioned by consumers across different product categories. The study suggests a need to re-evaluate existing standardized review criteria to better reflect consumer interests specific to each product category. Additionally, an increase in material-related terms in reviews over one month indicates the potential importance of extending the duration of product reviews to enhance the accuracy of information that reflects longer-term consumer experiences with material quality.
Key Words
Big data, Text mining, Online shopping, Product reviews, Clothing material, 빅데이터, 텍스트 마이닝, 온라인 쇼핑, 상품평, 의류 소재
An Analysis on Clothing Construction for the Virtual Clothing Simulation of Haenyeo Suits -Analyzing the Characteristics, Product Sizes, and Ease of Jeju Haenyeo Suits- 해녀복 가상착의를 위한 의복구성적 연구 -제주 해녀복의 특징, 제품 치수, 여유분에 대한 분석-
An Analysis on Clothing Construction for the Virtual Clothing Simulation of Haenyeo Suits -Analyzing the Characteristics, Product Sizes, and Ease of Jeju Haenyeo Suits- 해녀복 가상착의를 위한 의복구성적 연구 -제주 해녀복의 특징, 제품 치수, 여유분에 대한 분석-
This study analyzes the characteristics, product dimensions, and ease of haenyeo suits to inform their reproduction. Large, medium, and small haenyeo suits were collected from four manufacturers in Jeju, and their components, cut styles, product dimensions, and ease were analyzed. In the current haenyeo suit design, the upper suit has a collar and a crotch, while the lower suit has a high rise with a gusset. Additionally, there are darts behind the neck in the upper suit and behind the knees in the lower suit. Haenyeo suits have a three-dimensional shape that accommodates the postures needed for haenyeo’s underwater activities. The upper suit is finished with a cuffed hem or an uncuffed side seam with a diagonal or stepped cut. The lower suit is cut and sewn with the waist and hem at right angles or with the hem diagonal to the waistline. Haenyeo suit dimensions vary between manufacturers, and the models’ body dimensions show that there is little or no ease. In conclusion, hae-nyeo suit manufacturers currently use the same components; however, they differ in terms of cut styles, sewing methods, dimensions, and designs.
Study of Pants Pattern Design for Women with Large Hips -Focusing on the Difference of 27cm or More Between Waist and Hip Circumference- 엉덩이가 큰 여성의 바지 패턴 연구 -허리둘레와 엉덩이둘레 차이 27cm 이상을 중심으로-
Study of Pants Pattern Design for Women with Large Hips -Focusing on the Difference of 27cm or More Between Waist and Hip Circumference- 엉덩이가 큰 여성의 바지 패턴 연구 -허리둘레와 엉덩이둘레 차이 27cm 이상을 중심으로-
This study proposes a prototype design method for pants suited to adult women with a difference of 27cm or more between the circumference of their waist and hip. The first pattern was modified around the hem, in the number of darts at the waist and in the slope of the front center. The second pattern was modified in the position of the waist darts and the length of the front and back darts. The third pattern showed side-line wrinkling, so the slope of the side-line and the number of darts were adjusted. Pants patterns for women with large hips can be calculated by inserting the difference between hip and waist circumference in the settings for the center front angle, center back angle, front side line angle, back side line angle, dart length, etc. This enables designers to draft pants patterns suited to the body shape of women with a difference in hip and waist circumference of 27cm or more.
Key Words
Dart, Large hips, Pants, Pattern, Thin waist, 다트, 큰 엉덩이, 바지, 패턴, 가는 허리
Impact of Metaverse Store Virtuality on Creative Consumption -Exploring the Mediating Role of Flow Experience and the Moderating Role of Creative Product-Seeking Tendency- 메타버스 점포의 가상성이 창의적 소비에 미치는 영향 -몰입 경험의 매개효과와 창의적 제품 추구 성향의 조절효과 검증-
Impact of Metaverse Store Virtuality on Creative Consumption -Exploring the Mediating Role of Flow Experience and the Moderating Role of Creative Product-Seeking Tendency- 메타버스 점포의 가상성이 창의적 소비에 미치는 영향 -몰입 경험의 매개효과와 창의적 제품 추구 성향의 조절효과 검증-
Unlike traditional retail formats, the metaverse offers diverse shopping experiences, ranging from content that mimics reality to content that transcends reality based on its characteristic of virtuality. This study elaborates on the concept of virtuality within store environments and investigates how the virtuality level of a metaverse store influences consumers’ creative consumption by mediating the flow experience. Additionally, it examines the interaction effect of creative product-seeking tendencies and individual characteristics on the relationship between flow experience and creative consumption behavior. A web-based experiment was conducted on young Korean female adults who experienced metaverse shopping. Ninety-one samples were analyzed using exploratory factor and bootstrap analyses with SPSS Macro process Models 4 and 14. The findings demonstrate that store virtuality (low vs. high) increases consumers’ purchase intentions of creative fashion items by enhancing their flow toward the shopping experience. Furthermore, the effect of flow experience on creative consumption is strengthened when consumers have low creative product-seeking tendencies. This study contributes to expanding the concept of virtuality in virtual retailing and provides insights for fashion retailers planning to create virtual shopping spaces within the metaverse platform.
In response to the growing focus on products utilizing character IP in retail, this study investigated the impact of consumers' recollection of character IP fashion products on brand relationship formation. Furthermore, it explores the moderating effect of consumer preferences for collaboration series on this relationship. Participants were consumers who recalled character IP fashion products, and the analysis was conducted using PLS-SEM. The findings show that consumer recollection associated with character IP in fashion products positively affects brand attachment, leading to a positive impact on brand attitude and brand loyalty. The study also highlights the effectiveness of repeated exposure to similar products as an effective marketing strategy. Furthermore, a positive synergy between brand attachment and preferences for collaboration series enhances brand loyalty by influencing consumer attitudes. The study suggests that collaboration series marketing strategies affect consumers' perceptions of novelty and alter their expectations. This research has significant academic and practical implications, demonstrating the effectiveness of marketing through collaboration series and revealing how character IP in fashion products, commonly used by fashion brands, shapes brand-consumer relationships. The findings provide a robust theoretical foundation for marketing strategies leveraging character IP.
Key Words
Character IP fashion product, Recollection, Brand attachment, Brand attitude and loyalty, Preferences for collaboration series, 캐릭터 IP 패션상품, 추억 회상, 브랜드 애착, 브랜드 태도 및 충성도, 컬래버레이션 시리즈에 대한 선호도
Design for Enhancing the Visibility of Street Cleaners’ Light-emitting Uniforms toward Safety and Long-term Usability 안전과 장기적 사용을 고려한 환경미화원 발광형 유니폼의 시인성 향상 디자인
Design for Enhancing the Visibility of Street Cleaners’ Light-emitting Uniforms toward Safety and Long-term Usability 안전과 장기적 사용을 고려한 환경미화원 발광형 유니폼의 시인성 향상 디자인
This study aims to develop a smart uniform with embedded luminescence for street cleaners to enhance visibility, safety, and long-term usability, informed by real users’ opinions. It employed mixed-methods research comprising three phases: first, a pre-interview to identify existing problems; second, experiments to evaluate the visibility and durability of the technology embedded in smart uniforms during machine washing; and third, a post-survey and observation to assess user satisfaction regarding safety, long-term usability, and aesthetic aspects. Prototypes were developed to evaluate long-term usability and safety based on users’ opinions. The findings indicated users desired long-term usage without the need for additional wear and highlighted concerns about the glare from light-emitting devices. The developed prototypes demonstrated long-term usability, remaining functional after more than 25 machine washes without reducing brightness or structural integrity. Regarding participant satisfaction, 83.5% of users were satisfied with the design, both aesthetically and functionally. This study offers a viable approach to developing user-centered designs incorporating light-emitting devices, which enhance visibility and provide aesthetic satisfaction while ensuring long-term usability. The results hold significant implications for future design research focused on vulnerable populations, emphasizing integrated satisfaction in terms of safety and long-term usability.
Key Words
Light-emitting uniform, Long-term usability, Visibility, Safety, User-centered design, 발광형 유니폼, 장기적 사용성, 시인성, 안전성, 사용자 중심 디자인
