Journal of the Korean Society of Clothing and Textiles
Journal of the Korean Society of Clothing and Textiles is the official publication of The Korean Society of Clothing and Textiles. It was launched in 1977. Journal of Korean Society of Clothing and Textiles aims at providing up-to-date research contents and news on cutting-edge technologies, as well as facilitating the interaction between academia worldwide and related industries, thereby enhancing the professional expertise of its members and contributing to the advancement of apparel.
• Frequency : issued six times a year
• ISSN : 1225-1151 (Print)/2234-0793 (Online)
• Year of Launching : 1977
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A Study on the Color Characteristics of Menswear Depending on Cities -Focused on Paris, Milano, New York, Tokyo, and London Collections from 2010 to 2019- 남성복에 나타난 도시별 컬러 특성에 관한 연구 -2010∼2019년 Paris, Milan, New York, Tokyo, London 컬렉션을 중심으로-
A Study on the Color Characteristics of Menswear Depending on Cities -Focused on Paris, Milano, New York, Tokyo, and London Collections from 2010 to 2019- 남성복에 나타난 도시별 컬러 특성에 관한 연구 -2010∼2019년 Paris, Milan, New York, Tokyo, London 컬렉션을 중심으로-
The purpose of this study is to examine the color characteristics of menswear in different cities, focusing on the Paris, Milan, New York, Tokyo, and London collections. To answer the research question, the sampled colors were classified according to their hues and tones for frequency analysis and cross-analysis. The results are as follows: ‘Red’, which appeared frequently in the S/S and F/W seasons, was a core color in menswear design, and regardless of the season, ‘blackish tones’ were most commonly used. The cross-analysis uncovered a significant difference in the trends of hues in the F/W season between the cities. The colors that were more frequently used among the cities were as follows: ‘blue-green’ in the Paris collection, ‘blue’ and ‘purple’ in the Milan collection, ‘purple’ and ‘purple-blue’ in the London collection, ‘yellow’ in the New York collection, and ‘red’ and ‘green’ in the Tokyo collection. This study illustrates the significance of the F/W season’s use of colors in menswear design and discovered through analysis that hues, rather than tones, were used to express individuality. These results are expected to be used as basic data for the analysis of menswear design trends.
Key Words
Characteristics by city, Color trend, Menswear collection, Hue, Tone, 도시별 특성, 컬러 경향, 남성복 컬렉션, 색상, 색조
Fashion Image Expression on Video Conferencing Platforms -Focusing on Korean Female Office Workers in Their 20s and 30s- 비대면 화상 플랫폼에서의 패션 이미지 표현 특성 -20~30대 한국 직장인 여성을 중심으로-
Fashion Image Expression on Video Conferencing Platforms -Focusing on Korean Female Office Workers in Their 20s and 30s- 비대면 화상 플랫폼에서의 패션 이미지 표현 특성 -20~30대 한국 직장인 여성을 중심으로-
Over the past three years, even amidst viral threats, a notable shift towards online interactions has been observed. This trend persists the presence of significant viral concerns. Our study centered on female office workers in their twenties and thirties in Korea, seeking to comprehend how they enhance and present their external image in the digital era. We explored the use of digital devices and fashion choices that enable them to amplify their self-expression in video conferences. Using a mix of surveys and in-depth interviews, we employed snowball sampling to recruit twelve participants. These women were given the opportunity to shape their digital persona either to uphold their current image or to adapt it for interactions where they weren't face-to-face. Their desired images fell into three distinct categories: an authoritative professional image, a clean modern image, and a natural image. Depending on the context, the participants aimed to convey these images independently or in various combinations. Our findings suggest the need to develop strategies for acknowledging and projecting individual fashion identities in non-face-to-face interactions. Such strategies would empower individuals to better align their online personas with their desired self-image, whether it's professional, modern, clean, natural, or a combination thereof.
Key Words
Video conferencing platform, Non-face-to-face, Fashion image, Pursuit image, Image expression, 비디오 화면, 비대면, 패션 이미지, 추구 이미지, 이미지표현
The Influence of Core Sales Task on the Sales Service of Fashion Brand Salesperson -Focusing on the Mediating Effect of Organizational Member Relationship- 패션브랜드 판매원의 판매 중심 업무가 판매서비스에 미치는 영향 -조직구성원 관계의 매개 효과를 중심으로-
The Influence of Core Sales Task on the Sales Service of Fashion Brand Salesperson -Focusing on the Mediating Effect of Organizational Member Relationship- 패션브랜드 판매원의 판매 중심 업무가 판매서비스에 미치는 영향 -조직구성원 관계의 매개 효과를 중심으로-
This study confirmed the relationship between variables developed by qualitative ground theory through quantitative research. The purpose of the study is to explain the effect of core sales tasks on sales services and the mediating effect of organizational member relationships on sales services. The data were collected through a survey of fashion brand salespeople in Gwangju from September to October 2020 with data from 235 responses analyzed using SPSS 27.0 and AMOS 26.0. The validity of the research model verified the confirmatory factor analysis and the research hypothesis was verified through path analysis and multi-mediated analysis of the structural model. The research results were as follows. First, sales management did not directly affect sales services, and customer management affected sales services. Second, a meaningful causal relationship was shown to exist between organizational member relationships and sales management, but organizational member relationships and customer management did not have a significant relationship. Third, the total and individual indirect effects of headquarters relations, colleague relations, and customer management were all statistically significant.
Comparison of Characteristics of Meta-Fashion and Real Fashion to Predict the Expansion and Direction of the Meta-Fashion Market -Focused on Gen Z Creators' ZEPETO Studios and Online Shops- 메타패션 시장 확장을 위한 메타패션과 실제패션 특성 비교와 그 방향성 예측 -Z세대 크리에이터의 제페토 스튜디오와 온라인 쇼핑몰을 중심으로-
Comparison of Characteristics of Meta-Fashion and Real Fashion to Predict the Expansion and Direction of the Meta-Fashion Market -Focused on Gen Z Creators' ZEPETO Studios and Online Shops- 메타패션 시장 확장을 위한 메타패션과 실제패션 특성 비교와 그 방향성 예측 -Z세대 크리에이터의 제페토 스튜디오와 온라인 쇼핑몰을 중심으로-
By analyzing the style of creator avatars in the world of Metaverse, which is emerging as a fourth-generation social media platform, this study aims to identify the meta-fashion tastes of Generation Z (Gen Z) creators (born in the late 2010s and early 2020s) and to analyze the extent to which current trends in the fashion market are influencing meta-fashion. The research method uses a case study to compare meta-fashion and current fashion trends. First, five Gen Z fashion creators on ZEPETO were selected to analyze the meta-fashion styles presented by this group. In the end, a total of 100 fashion styles were analyzed by combining 50 items each from the current meta-fashion and real fashion trends. The fashion styles were found to be hip-hop, easy-casual, punk, lovely feminine, and sexy, and the main fashion items were analyzed as jeans, hip-hop style pants, sneakers, tight crop tops, dresses, tattoos, chain accessories, and dyeing. Meta-fashion is the emergence of items similar in shape to those popular in the current fashion market, but are more exaggerated or show off the human body than actual fashion items.
This study analyzed body shape changes over time by comparing Size Korea's data on 50-84-year-old women from 2020 to 2021 with the same data from 2003 to 2004. In addition, the subjects of these data were divided into drop-types and also upper-body-drop-types with the body measurements for each type compared. The results showed that elderly women had grown 3-4 cm taller over the last 20 years, but the length of ‘neck shoulder point to breast point’ had become shorter; the bust and waist circumferences were smaller, but the thigh circumference was larger. In the body-drop type, the bust circumference, waist circumference, and waist circumference(Omphalion) increased by about 4-6cm in the order of N-type < H-type < Y-type indicating that the sideline slope of the torso must be differentiated. The upper-body-drop-type showed a 1-cm difference in height and bust circumference, but a 4 to 5-cm difference in waist circumference. In addition, thick-waist subjects aged 70 or older were classified into separate body types with the results showing that their waist circumference was greater than their breast circumference, signifying the need for different top patterns.
Key Words
Elderly women, Garment size, Thick waist, Body type, Age, 노년 여성, 의류치수, 굵은 허리, 체형, 나이
The Effect of Brand Experience in the Metaverse on Consumers' Pleasure and Behavioral Intention 메타버스에서의 패션 브랜드 경험이 소비자의 즐거움 지각과 행동의도에 미치는 영향
This study confirms how brand experiences perceived by consumers in the metaverse affect their pleasure and behavioral intentions (intention to use the platform, and purchase the virtual product). The results of this study are as follows. First, consumers have sensory, affective, behavioral, and intellectual experiences while interacting with fashion brands in the virtual space of the metaverse. Second, in the metaverse, consumers experience pleasure when they have various brand experiences including those mentioned above. Third, the pleasure gained through consumers' brand experiences has a positive effect on their behavioral intentions, including their intentions to use the platform and purchase the virtual product in the metaverse. This study is academically meaningful in strengthening brand experience-related research and expanding into the metaverse context through empirically verifying the influence of consumers' brand experiences on pleasure in the metaverse. Also, related fashion companies will be able to use the results of this study to strategically create consumers' sensory, affective, behavioral, and intellectual experiences to elicit pleasant emotions from consumers in the virtual space of the metaverse.
Key Words
Metaverse, Brand experience, Pleasure, Intention to use platform, Intention to purchase virtual product, 메타버스, 브랜드 경험, 즐거움, 플랫폼 사용의도, 가상제품 구매의도
Design of Compression Pants for Wireless sEMG Monitoring using e-textile E-textile을 이용한 무선 sEMG 모니터링 컴프레션 바지 설계
This study developed compression pants with excellent wearability and signal quality by approaching the design of wireless sEMG monitoring pants from the perspective of technical design, including the evaluation of wearability and the stable wireless transmission of signals through electrode and circuit design, and using e-textiles. An electrode, sewn with silver thread and a circuit stitched in a zigzag pattern using stainless steel wire, were applied. Additionally, polyurethane sealing tape was used to enhance adherence to the skin and reduce electrical resistance. Conductive snaps completed the design, allowing attachment and detachment to the bio-signal acquisition mainboard. Through the subjects' evaluation, it was determined that the final pants were applied with a pattern reduction rate of 25% to provide superior comfort according to different body parts while also minimizing skin irritation around the thigh circuit. The final pants for wireless sEMG monitoring, which demonstrated stable transmission of wireless measurements, was positively evaluated in terms of cognitive acceptability. This study is significant in that it achieved an optimal design by considering both technical aspects and the electrical characteristics of bio-signal monitoring garments, as well as the wearer's perception when designing smart wear.
In this study, we aimed to propose enhancements to the dimensions and design of walking aids tailored for elderly women. Specifically, we focused on wheeled walking assistance devices and aligned each structural component with the appropriate human body dimensions to suggest appropriate product dimensions organized by size clusters, aiming to maximize the practicality of the results. We extracted essential factors required for product design, including human body size elements. The dimension extraction method was clustered to establish connections between key human body parameters-such as height, weight, and age groups-and product dimensions. We conducted a comparative analysis of walking aid product dimensions according to the design elements and sizes of models currently available in the market. The outcomes of this study offer objective, data- driven insights into areas where existing models on the market could benefit from improvement and we anticipate that the findings of this study will provide a solid, quantitative foundation for individuals when selecting the most suitable model for their needs.
Key Words
Human-centric design, User-centered design, Elderly women, s body size, Elderly women’s body shape, Walking assistance device, 인간공학적설계, 사용자중심디자인, 고령여성사이즈, 고령여성체형, 보행보조기
Design Strategy and Outer Jacket Prototype Study for Sustainable Growth of Outdoor Brands 아웃도어 브랜드의 지속가능한 성장을 위한 디자인 전략과 아우터 재킷 프로토타입 연구
Considering the need for a clothing product design strategy for the sustainable growth of outdoor brands, this study analyzed an outdoor consumer survey applying selected sustainable elements, reflected the results in design planning, suggested prototypes, and presented a design strategy. The consumer survey was conducted from July 19 to July 25, 2022, and 216 respondents were used for analysis. As a result of the outdoor consumer survey analysis of selected sustainable elements, the most preferred outdoor design concept involved the keywords ‘zero waste’ and ‘transformable design’ from a sustainable economic perspective. An outer jacket design was then created focusing on these two keywords and a prototype was produced. The SCD (sustainability, consumer, designer) design strategy was presented as a strategy for sustainable growth of outdoor brands, and the key factors of this strategy are as follows: ⒜ application of sustainable design elements, ⒝ reflection of consumer opinions on sustainability, ⒞ designers’ sustainable mindset and decisions.
Key Words
Outdoor, Sustainability, Design strategy, Prototype, 아웃도어, 지속가능성, 디자인 전략, 프로토타입
Importance of Motivational Language in Physical Leisure Activities of Active Seniors -Senior Fashion Model Classes- 액티브 시니어의 신체적 여가활동에서 동기부여 언어의 중요성 -시니어 패션모델 교육을 중심으로-
Importance of Motivational Language in Physical Leisure Activities of Active Seniors -Senior Fashion Model Classes- 액티브 시니어의 신체적 여가활동에서 동기부여 언어의 중요성 -시니어 패션모델 교육을 중심으로-
This study examined how the motivational language of instructors in senior fashion model classes affects learners' achievement goal orientation and interpersonal competence, as well as their intention to continue participating. The participants in this study were active seniors aged 50 and above, and the analysis was conducted using PLS-SEM and bootstrapping for mediation effects. It was found that autonomous motivation had a significant impact on task achievement goals and interpersonal competence, but not on ego achievement goals. On the other hand, controlled motivation only had a significant impact on ego achievement goals. Additionally, interpersonal competence had a significant impact on the intention to continue participating, and task achievement goals were found to mediate the relationship between autonomous motivation and interpersonal competence. This study aimed to promote understanding of the importance of instructors’ motivational language in senior fashion model education and learners' psychology and to provide information that can help develop a fashion-related leisure activity curriculum. It also suggests efficient instructional directions for instructors in senior education, and it is expected to be utilized in the development of fashion-related leisure activity program curricula in the future.
Key Words
Active senior, Physical fashion leisure activities, Motivational language, Achievement goal orientation, Interpersonal competence, 액티브 시니어, 신체적 패션 여가활동, 동기부여 언어, 성취목표성향, 대인관계 유능성
The Influence of Consumers' Emotions on Brand Disappointment Caused by the Nepo-Baby Issue in Fashion Brands -Focusing on Powerlessness, Unfairness, Relative Deprivation, and Loneliness-
The Influence of Consumers' Emotions on Brand Disappointment Caused by the Nepo-Baby Issue in Fashion Brands -Focusing on Powerlessness, Unfairness, Relative Deprivation, and Loneliness-
The term ‘Nepo-baby’ refers to someone whose career benefits from family connections. Criticism of the so-called Nepo-baby issue is growing, especially among the MZ generation, who highly value fairness. In this study, we explored how fashion consumers perceive the Nepo-baby issue and its impact on fashion brands. Consumers are more likely to compare themselves to Nepo babies and may experience feelings of powerlessness, unfairness, relative deprivation, and loneliness. These perceptions can lead to negative feelings toward the brand, resulting in disappointment. Our research hypotheses were tested using SPSS 26.0 and AMOS 23.0. Fashion brands promoting Nepo babies affect consumers' self-perceptions of powerlessness, unfairness, relative deprivation, loneliness, and negative feelings. Brand disappointment was tested using a structural equation model. Using a multi-group path analysis, we investigated consumers' perceptions of the Nepo-baby issue and general brand stories. Our research results reveal the significant impact of controversial Nepo babies on negative feelings toward fashion brands and brand disappointment.
This study investigated how the visual and verbal presentation format of haptic information on apparel products in online stores affects consumers' imagery information processing. This includes the quantity and vividness of mental imagery, the ease of evoking mental imagery, and the evocation of imagination imagery. Additionally, the study explored consumer satisfaction with the information and online store. The study also tested a conceptual model to examine the effects of three imagery types on imagination imagery (as elaborated imagery) and how this imagination imagery affects consumer satisfaction. Employing a 2 × 3 × 2 between-subjects factorial design, twelve one-page websites were created for the experiment. 528 women in their 20s and 30s were randomly assigned to one of the 12 treatment conditions and answered the questionnaire. The results demonstrated significant differences in the three types of mental imagery, consumers' evocation of imagination imagery, and their satisfaction with information and online stores based on presentation format. The SEM analysis revealed that the quantity and vividness of mental imagery influenced the evocation of imagination imagery, affecting consumers' satisfaction with the information. These findings suggest that online retailers must provide close-up pictures or descriptive text of apparel products to elicit positive consumer responses.
Key Words
Mental imagery, Haptic imagery, Imagery information processing, Haptic information, Online fashion store
